This privacy policy explains how Current Context Limited ("we", "our", "us") collects, uses, and protects your personal data when you use our research platform. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Current Context Limited is the data controller responsible for your personal data. We are registered with the Information Commissioner's Office (ICO) under registration number ZC015683.
If you have any questions about this privacy policy or how we handle your data, please contact us at:
Email: privacy@currentcontext.co.uk
2. What Data We Collect
We may collect the following types of personal data:
- Account information: Name, email address, and organisation details when you create an account
- Survey data: Responses you provide when participating in surveys, which may include demographic information and opinions
- Usage data: Information about how you use our platform, including IP addresses, browser type, and device information
- Special categories of data: In some surveys, we may ask about political opinions, ethnicity, or other sensitive personal data (only with your explicit consent)
3. How We Use Your Data
We use your personal data for the following purposes:
- Service delivery: To provide our research platform and services
- Research and analysis: To conduct market research and understand public opinion
- Communication: To send you important service updates and respond to your enquiries
- Improvement: To improve our platform and develop new features
- Legal compliance: To comply with our legal obligations and protect our rights
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Consent: When you agree to participate in surveys or provide special categories of data
- Contract performance: To provide our services to you
- Legitimate interests: For market research, service improvement, and business operations
- Legal obligation: When required by law
5. Data Sharing and Disclosure
We share anonymised survey data with our clients for research purposes. Anonymisation means your responses cannot be linked back to you personally.
We may also share personal data with:
- Service providers: Third-party services that help us operate our platform (e.g., cloud hosting, analytics)
- Legal authorities: When required by law or to protect our rights
We do not sell your personal data to third parties for marketing purposes.
6. Data Storage and Security
Your data is stored securely on servers located in the United Kingdom and European Economic Area (EEA). We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or damage, including:
- Encryption of data in transit and at rest
- Access controls and authentication
- Regular security assessments
- Staff training on data protection
7. Data Retention
We retain different types of data for different periods:
- Anonymised survey data: Retained indefinitely for research and analysis purposes
- Account data: Retained whilst your account is active and for up to 12 months after account closure
- Identifiable contact data: Deleted within 3 months of survey completion
Please note: Once your data has been anonymised, we cannot identify and remove your specific responses.
8. Your Rights
Under UK GDPR, you have the following rights:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate personal data
- Right to erasure: Request deletion of your personal data (subject to certain conditions)
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent at any time (before data is anonymised)
To exercise any of these rights, please contact us at privacy@currentcontext.co.uk.
9. Cookies and Tracking
We use essential cookies to ensure our platform functions correctly. We never use cookies for advertising purposes.
10. International Transfers
We only store and process data within the United Kingdom and European Economic Area (EEA).
11. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date below.
12. Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: www.ico.org.uk
Telephone: 0303 123 1113
Last updated: 14 December 2025