QUALITATIVE INSIGHTS ON DEMAND
Insights Beyond Numbers
In a world of endless polls and data points, we reveal the human thinking behind the numbers. Our weekly qualitative insights explain not just what people think, but why they think it.
The Current Context model
Real people, real views
We interview real people across the UK using the world’s largest first party data platform. We can target geographically, behaviorally, or use custom filter questions designed to reach specific demographics. No AI personas – just real people.
AI facilitators
An AI facilitator leads the conversation eliciting responses to our questions allowing scale and speed of data gathering. Every interview is reviewed by a human.
Expert insights
Every interview is designed by a human with expert understanding of the UK news, political, and commercial landscape, ensuring timely insights that help clients understand their operating environment.
Explore Our Research & Insight Services
- Weekly and ad-hoc research on public opinion
- In-depth analysis of trending topics and major events
- Custom insights tailored to your organization’s needs
- Evidence-based messaging and engagement strategies
Interested?
Get in touch!
Learn more about how we can support you and your organisation today