Explore our Services
The Current Context offering covers a number of ongoing and ad-hoc services to help you understand what is happening beyond the headlines and top-level poll numbers.
Different services are provided either on demand or as part of various pricing packages.
If you have any questions, contact us.
The Public Pulse
Produced: weekly
This is our weekly interview with members of the UK public about the weeks’ news stories. Which actually registered with the public and why?
- Interviews with randomly selected UK residents
- Analysis of which news stories achieved cut-through
- Insights into public sentiment and emotional responses
- Identification of emerging trends and patterns in news consumption
- Delivered every Wednesday covering Monday-to-Monday news cycle


Trending Topics
Produced: weekly
Move beyond the headline to understand what people think about a trending topic of the week.
- Weekly deep dive into a single pressing issue
- Exploration of public attitudes toward current cultural, political, or economic topics
- Analysis of opinion drivers and reasoning Comparison with previous sentiment on related issues where relevant
Insight Specials
Produced: ad-hoc OR to schedule
These are deep dives into major topics or issues in the UK, or special events such as The Budget and Spring Statement, Elections, or major events.
- In depth analysis with larger groups or multiple groups, providing comprehensive comparison and analysis.
- Actionable insights and expert analysis.


Ongoing Custom insights
Extra service: POD
Produced: monthly/weekly
Need a custom solution? We can maintain a continuous feedback loop with your key audience on the issues that matter specifically to your organisation.
- Private to you and your organisation
- Tailored research to your needs
- Monthly/quarterly review meetings to ensure your needs are being met and discuss insights
Rapid Response Research
Produced: On demand – one-time custom reports
Have an emerging issue and need insights to make the right decision? We can help you.
- Rapid turn around
- One-time research to understand your audience and your issue
- Discount for existing Current Context subscribers.


Social Impact Lab
Produced: Ad-hoc – For progressive NGOs & NFP only.
Changing the world is tough. The Social Impact Lab is a resource efficient, evidenced based messaging testing solution. Find what resonates with audiences and moves the needle.
- Message testing specifically for NGOs, charities and social enterprises
- Research on public understanding of complex social issues
- Guidance on framing issues to increase public engagement – what actually works
- Access to shared insights across the social impact sector. We rise together.
Ready?